The aim for this project was to produce a number of sleek women’s watch ranges that wearers have the ability to adapt to their own style. Not wanting to compromise on quality, we worked closely with the client ensuring that every detail was to their liking.

With watch design it’s the subtle details that really define them. The design of the watch casing was the first step, laying the foundations for the design. From there we produced numerous face iterations and hand designs with each revision and improvement prompting the next.

Refine, improve and repeat


The process of thoroughly refining and improving each design down to the smallest detail led to the creation of a collection of products that both the client and our team could be proud of. The product displayed above is just one of the watches from the collection. For this particular design we were looking to keep the face clean, keeping the branding minimalistic whilst emphasising only the numerals and the outlining details. It features custom hands, used throughout the collection, and a 38mm body with a wide selection of strap options.

The big reveal


Everyone loves the feeling of opening something new, the anticipation and curiosity of what’s inside is a part of the whole experience. We wanted to emphasise this and focus on the experience the user has when opening their new watch. The minimalistic design and matt black colours help the packaging to display the product without distracting the user from the contents. In addition, the contrasting metallic rose gold branding gives a regal flair to the design.

The package features a protective outer cover, a magnetic lid and a tray for strap storage. Once the outer cover has been removed a gentle pull is enough to disengage the magnets and open the packaging. This reveals a sleeve (held in a recess within the lid) and the promo card envelope. At this point the strap tray can also be accessed. The final reveal comes by removing the branded promo card, displaying the watch within.

Attention to detail


We went great lengths to produce a top timepiece that would stand out from the crowd. The smallest detail was attended to, including the design of the underside of each watch. Custom graphics for the underside of the watch straps and engraved back plates allowed us to experiment with bold branding, whilst still keeping the subtlety when wearing. It wouldn’t be perfect unless all elements were carefully considered.