Delivering impactful, commercially-viable innovations

Hello. We’re Simple Design Works. A strategic product design and innovation agency based in the West Midlands, working with ambitious businesses across Birmingham to design category-defining products that deliver lasting commercial value.

We’re a creative and inquisitive team that understands the unique challenges facing Birmingham businesses competing in global markets. From the city’s manufacturing heritage to its thriving modern business community, we work alongside organisations that need thoughtful and technically-brilliant design and development services to stay ahead.

Whether you need help with all or part of your project, we have a flexible approach to de-risk your innovation activities. Creating successful products simply drives our passion for what we do! Combined with a sprinkling of integrity, humour and deep understanding of physical products in highly regulated environments, this is why so many of our clients return to us for their most challenging projects.