This was a question asked at yesterday’s Campaign for Real Innovation (C4RI). The campaign is centred around working with global innovation experts from the world’s leading FMCG brands, so we can share and learn in equal measure. It was an opportunity to share product development stories, frameworks and problem solving strategies. All with an aim to get those working in innovation further, faster.
Innovation specialists from Mars Wrigley, Sainsburys and Kimberley Clark (to name a few!) shared their practical experiences of first hand innovation delivery from inception to shelf. This is the start of a conversation where those involved with innovation can talk openly about their challenges and how we can make the world a better place.
The next event will explore barriers to innovation and, more importantly, how to overcome them. To get involved in future C4RI sessions, talk to us or speak to Hannah Rogers at Blue Yonder.
Thinking of starting a new company? Already have a start up? We signpost you to your local specialists that provide strategic advice, funding and practical help for your business.
Kristo will be presenting at a workshop in the new Midlands Cyber Quarter on 14 June. Aimed at business owners, this event will be focusing on the different types of innovation and on building a commercially successful design strategy.
From the earliest stage, designs need to be rooted in realism, simply because products have to be manufactured and be commercially successful. When writing a design brief, ensure it covers the essentials by asking three important questions.
