OUR STORY
About Simple Design Works
SDW is astrategic, multi-disciplinary product design and engineering agency working from studios in Worcester and Hereford.
For over a decade, we’ve helped businesses across the industrial, commercial and medical sectors take their products from early concept through to production, pairing creative thinking with technical rigour and engineering depth. Our designers, mechanical and electronics engineers, and UX specialists sit within a single team, so your product’s form, functionality and manufacturability get considered together from the outset.
We deliver every project under our ISO 9001 quality management system, giving you confidence in how we work as well as what we produce.
Creativity, grounded in technical rigour
Our purpose.
We exist to help businesses achieve their strategic objectives through the innovation and development of new technical products.
Every engagement is judged against that commercial context, not against design or engineering output in isolation.
Our approach is built on evidence-based decision making and mitigating risks, with innovative and strategic thinking grounded in rigour rather than left to chance. This lets us pursue solutions that define what’s possible within your industry, not settle for what your industry has simply come to accept.
Delivering within the context of commercial objectives means every technical decision, from concept through to manufacture, is made with your business outcomes in mind.
One team, the whole way through.
Our philosophy.
Good products aren’t the result of a single good idea. They’re the result of a disciplined process that tests every idea against evidence before it earns its place in the design.
We work to a phase-gated approach, with defined deliverables and validation at each stage, from requirements capture through to design transfer.
Our decisions are insights-driven and evidence-based throughout, so that the programme’s direction is set by what’s proven to work for the user, the business and the manufacturing process, not by assumption carried forward from an earlier stage.
Verification and validation are built into the workflow. This discipline is what allows our conceptual thinking to be grounded in commercial reality, and what lets us pursue solutions with confidence, because the risk in getting there has already been managed across each phase.
OUR PEOPLE
Leadership
Kristo Shivachev, Founder
Neal Blundred, Director
Quality and Compliance
Quality, built into every project
SDW holds full ISO 9001 certification. For you, that means your requirements captured clearly at the outset, defined stages for every project, predictable delivery and structured document control throughout.
When something needs to change mid-programme, we follow a defined process for managing scope. Any changes are tracked and agreed as they happen, so you always know what’s changed, why, and what it means for your cost and timescale.
Our processes are independently audited by external assessors twice a year, with a full re-certification audit annually, alongside our own internal audits between those checks.
It means you’ll work with a team whose delivery standard is verified on a fixed schedule, not assessed once and left unchecked.
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