01905 918 819

Insights

Learn and grow with a thriving product design community behind you. We share all the latest business, product design and IP protection news direct from our studio. Written exclusively by our team of product designers, design engineers, business specialists and IP protection experts to keep you up to date with interesting perspectives and news.

Woman on laptop surrounded by plants searching for product design trends and inspiration
Five ways to spark your creativity in product design
A designer’s creativity is their greatest asset. But how do we keep it fresh? We asked our team for tips on staying inspired to boost creativity.
Designers writing strategic notes on wall as part of a creative innovation strategy planning session
Crafting a balanced innovation strategy to drive success
We share our advice to understand and structure innovation in your organisation for better financial results in your product development activities.
Designers pointing at product renders
Five internal barriers to innovation
If your innovation activities aren't producing the results you're expecting, it's time to audit your business to get the impact you want.
NPD team discussing the crucial role of user-centric and fail fast approaches
User-centric and fail fast approaches in NPD
As businesses seek to find new ways to deliver value and connect with their customers, we talk about the crucial role of user-centric and fail fast approaches.
CAD on screen for innovation project in product design studio
Expert tips to secure grant funding for your innovation
Professional grant writer, Dr Dawn Hargy-Louden, reveals her strategies to align your project with a strong business case to boost your chances of securing grant funding.
3D printed prototype of redesigned health and safety industrial product with project manager and lead product designer
UK IPO launches new financial support scheme
We speak to Patent Attorney, Phil Colbran, about how the new UK IPO funding 'IP Advance' could be used to protect the innovations in your business.
Panellists at the Hereford Herd event. Credit to Dan Haworth-Salter (Rural Media)
The importance of creative collaborations
As an advocate for strategic collaborations, Kristo joins local leaders to discuss the importance of shared connections for growth and innovation.
Martin Hill and Kristo Shivachev discuss innovation strategies for growing businesses as part of the Connect Convince Convert video series
Innovation strategies to grow businesses
Martin Hill and Kristo Shivachev discuss innovation strategies for businesses that are seeking to grow and develop an innovative culture.
Rural Media team with Seed Group and Simple Design Works in Hereford
Additional funding for creatives hub
Hereford Herd enters its next phase of growth with funding to provide greater support for the growing creative sector in the West Midlands.
Founder of Simple Design Works, Kristo Shivachev with lead industrial designer discussing product concepts in office
The different types of innovation
Innovation is a complex area with lots of nuances. In this article we discuss the three types of innovation to improve your internal capabilities and design strategy.
Engineer testing product prototype
Benefits of failing fast in product development
You've found a gap in the market, but is there a market in the gap? We discuss testing, refining and validating your concepts quickly whilst reducing R&D costs.
A guide to grants for innovative businesses event showing the speakers
A guide to grants for innovative businesses
Join us for a dynamic session on 18 April where expert speakers will share their insights on innovation and local grants available for businesses in Worcestershire. 
Kristo Shivachev (Founder of product design agency, Simple Design Works) reads Wired magazine in the design studio
Innovation event with the Marches Growth Hub
Join Simple Design Works and the Marches Growth Hub at an event on Tuesday 26 March to make you think and act differently about innovation in a tough economy.
Designers discussing product features when writing a product design brief
Writing an effective product design brief
Follow our easy three-step process for design briefs to ensure you are on track to create a manufacturable and commercially successful product.
Engineer designing new product for manufacturing business at Simple Design Works product design agency
Strategic design for manufacturers
Global disruptions have forced a rethink of strategic design for manufacturers. We discuss the effects on the product development process.
Products using environmentally conscious materials as part of a circular design strategy
Circularity as a crucial aspect of modern-day design
Practical steps for improving the circularity of your products to eliminate waste, extend product life, repurpose products & materials, & regenerate nature.
Child with game controller, robot and visor
Experience Design (XD) as a strategy to be remembered
We speak to the Immersion Group for their insights on why XD is driving such a momentous change as to how we all think, feel & remember products & services.
Design team at Simple Design Works to accompany the article about Zimmerman's report on the 12 principles of green design
Design through the 12 principles of green engineering
We look at Anastas & Zimmerman's report as a foundation for sustainability, & consider why it is more relevant today than ever before.
Discover more insights

Design – it’s what we do. Simple.

Linkedin Instagram Facebook Twitter

Subscribe to our newsletter

By clicking ‘Subscribe’, you agree that we may process your information in accordance with our privacy policy. You can unsubscribe at any time.
Memberships and partnerships for Simple Design Works (footer)

Copyright ©2025 Simple Design Works Ltd | All rights reserved | Policies | Idea Submission Form | Non-Disclosure Agreement | Site map

01905 918 819