Product design news, insights & advice - Simple Design Works
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Insights

Learn and grow with a thriving product design community behind you. We share all the latest business, design and protection news so keeping up to date is made easy. Written by our team of product designers, design engineers, business specialists and protection experts working in heart of innovative industries, sign up for our regular newsletter.

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Kristo Shivachev (Founder of product design agency, Simple Design Works) reads Wired magazine in the design studio
Kristo Shivachev (Founder of product design agency, Simple Design Works) reads Wired magazine in the design studio
Innovation event with the Marches Growth Hub

Join Simple Design Works and the Marches Growth Hub at an event on Thursday 7 December to make you think and act differently about innovation in a tough economy.

Design team at Simple Design Works to accompany the article about Zimmerman's report on the 12 principles of green design
Design through the 12 principles of green engineering

First penned twenty years ago in 2003, we take a look at Anastas and Zimmerman’s report. Utilised by designers and engineers as a foundation for sustainability, we consider why it is more relevant today than ever before.

Laptop showing ChatGPT browser
IP and AI: who owns AI generated works?

Since the launch of ChatGPT in late 2022, the power of AI has been at the forefront of peoples’ minds. One of the many questions asked is ‘who owns work produced by AI?’ so we spoke to UK and European Patent Attorney, Oliver Pooley, at Barker Brettell.

Designers discussing product features when writing a product design brief
Writing an effective product design brief

From the earliest stage, designs need to be rooted in realism, simply because products have to be manufactured and be commercially successful. When writing a design brief, ensure it covers the essentials by asking three important questions.

Designers pointing at product renders
Five internal barriers to innovation

If your innovation activities aren’t producing the results you’re expecting, it’s time to audit your business. We outline five common barriers to help you understand why you may not be getting the impact you want, and how to remedy them.

Kristo Shivachev (Founder of product design agency, Simple Design Works) reads Wired magazine in the design studio
Kristo Shivachev (Founder of product design agency, Simple Design Works) reads Wired magazine in the design studio
Innovation event at the Midlands Cyber Quarter

Kristo will be presenting at a workshop in the new Midlands Cyber Quarter on 14 June. Aimed at business owners, this event will be focusing on the different types of innovation and on building a commercially successful design strategy.

Founder of Simple Design Works, Kristo Shivachev with lead industrial designer discussing product concepts in office
The different types of innovation

Innovation is a complex area with lots of nuances so we focus on three types to help businesses manage innovation better and increase their internal capabilities; step (or incremental innovation), sustaining innovation and disruptive innovation.

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