About us

Gary is a seasoned designer who began his career in Milan. His passion for all things Italian goes beyond food and wine; it influences his unique designs and visual brand language. He’s led categories for global FMCG brands and styled innovative medical devices for a top pharmaceutical company, which has earnt him recognition with 10 prestigious international design awards.

Joe is an experienced designer clocking seven years’ in the FMCG sector. He’s passionate about sustainability, the Circular Economy and outdoor sports. Joe thrives on creative problem solving using a human-centred approach, whilst keeping the design as simple as possible. If he were Superman, his kryptonite would be chocolate as he has no willpower to overcome it.

Nicky knows that it’s the little details that make a difference which is why she’s our super(woman) when it comes to liaising with our clients. She has boundless energy and enthusiasm, which I’m sure you’ve experienced if you’ve phoned us. We can only fault her on her questionable choice of music – country and cheesy 80s. We can’t deny how happy that makes her though!

James’s enthusiasm for helping to solve creative conundrums is fuelled by his love of great coffee. He has extensive experience in designing beverage closures (that’s bottle tops to you and me) that you’ll find on drinks bottles all over the world. In his free time, you’ll find him outside in a remote field flying drones or inside playing board games.

Jack is our in-house 3D modelling wizard. He’s relentless when it comes to finding creative design solutions and bringing them to reality, whether prototyping and operating 3D printers or mass manufacturing. Beware if you hang out with him though! Before you know it, you’ll be painting little figurines from Lord of the Rings.

Josh’s passion for making people’s lives better is evident through the surgical instruments he developed during his placement year, his university projects focussed on human-centred design and his eternal optimism at work. His creativity is incredible – and wacky at times! Although as he holds a black belt in Taekwondo, we daren’t tell him that.

Gus joins our alumni of Loughborough graduates focusing on industrial design for our clients. He previously worked for a leading floorcare brand on their visual brand language, colour finish and material which fuelled his interest in commercial goods. In his free time he’s interested in shoe design and collecting sneakers.

Yuna is influenced by unconscious design which she uses as her framework for good design. Using this approach, it’s about allowing the design to speak for itself – users can understand how to use it on their own based on their existing behaviours. When she’s not working, you can find her travelling or scaring herself watching horror movies.

With experience managing projects in the retail industry, Sarah has a passion for great products in all forms. For her, it’s about supporting the project journey – from the initial spark of idea right through to launch. In her spare time, she can be found planning the next travel hotspot to explore or ticking off films from her extensive movie hit list.

If you’ve visited our office, you’ll have met Rhi who greeted you with a smile and a rather good cup of coffee. Rhi is our office ninja making sure that in the background everything is running smoothly. She does this seamlessly through managing our office like a project, but also by feeding the team with homemade bakes to keep them in check.

Tracy is an experienced and hands-on practitioner at Barker Brettell who practises in all areas of trade mark work. She heads up the firm’s start up group. Her global experience and strategic insight allows her to add significant value to our client’s IP assets, treating each brand and business as if they were her own. She also plays the drums.

Dasha is the most enthusiastic person we’ve ever met about being an accountant. Always smiling, she removes all financial burden and provides us with insights so that we can continually improve our performance and efficiency. She escapes work by popping on her headphones and trainers, and running around Hereford.

Jamie is a brand strategist with 20+ years experience in the boardrooms of diverse businesses. He works with founders, entrepreneurs and management teams to find focus, direction, implement change and define growth strategies. He blurs the lines between creativity and strategy, helping ambitious brands design better futures.

Derren is a numbers guy and looks after our future with sound pension advice. He’s a whizz on spreadsheets and has effortless attention to detail in all he does. Aside from his questionable sense of humour, he’s a sociable chap and loves watching sport, especially football! And preferably over a good pint with his fellow financial friends.