Product design news | Launch of the Campaign for Real Innovation

‘Laying the foundations for innovation’ premiers in London and Leeds: The Campaign for Real Innovation (C4RI) premiers at two in-person events in a mission to demystify innovation for client-side and agency teams.

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What does innovation mean to you?

This was a question asked at yesterday’s Campaign for Real Innovation (C4RI). The campaign is centred around working with global innovation experts from the world’s leading FMCG brands, so we can share and learn in equal measure. It was an opportunity to share product development stories, frameworks and problem solving strategies. All with an aim to get those working in innovation further, faster.

Innovation specialists from Mars Wrigley, Sainsburys and Kimberley Clark (to name a few!) shared their practical experiences of first hand innovation delivery from inception to shelf. This is the start of a conversation where those involved with innovation can talk openly about their challenges and how we can make the world a better place.

The next event will explore barriers to innovation and, more importantly, how to overcome them. To get involved in future C4RI sessions, talk to us or speak to at Blue Yonder.

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