‘Laying the foundations for innovation’ premiers in London and Leeds: The Campaign for Real Innovation (C4RI) premiers at two in-person events in a mission to demystify innovation for client-side and agency teams.
‘Laying the foundations for innovation’ premiers in London and Leeds: The Campaign for Real Innovation (C4RI) premiers at two in-person events in a mission to demystify innovation for client-side and agency teams.
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This was a question asked at yesterday’s Campaign for Real Innovation (C4RI). The campaign is centred around working with global experts from the world’s leading FMCG brands. It’s about sharing and learning in equal measure. It was an opportunity to share product development stories, frameworks and problem solving strategies. All with an aim to get those working in innovation further, faster.
Innovation specialists from Mars Wrigley, Sainsburys and Kimberley Clark (to name a few!) attended. Together they openly shared their practical experiences of first hand delivery from inception to shelf. This is the start of a conversation for innovation specialists to talk openly about their challenges and how we can make the world a better place.
The next event will explore barriers to innovation and, more importantly, how to overcome them. Get involved in future C4RI sessions by talking to us or speaking to Hannah Rogers at Blue Yonder.
