This was a question asked at yesterday’s Campaign for Real Innovation (C4RI). The campaign is centred around working with global innovation experts from the world’s leading FMCG brands, so we can share and learn in equal measure. It was an opportunity to share product development stories, frameworks and problem solving strategies. All with an aim to get those working in innovation further, faster.
Innovation specialists from Mars Wrigley, Sainsburys and Kimberley Clark (to name a few!) shared their practical experiences of first hand innovation delivery from inception to shelf. This is the start of a conversation where those involved with innovation can talk openly about their challenges and how we can make the world a better place.
The next event will explore barriers to innovation and, more importantly, how to overcome them. To get involved in future C4RI sessions, talk to us or speak to Hannah Rogers at Blue Yonder.
We provide practical advice for businesses trying to become more circular to eliminate waste, extend product life, repurpose products and materials, and regenerate nature.
What measures can entrepreneurs take to minimise risk and maximise profit? Kristo discusses the ideal approach from product concept to market launch with Patent Attorney, Neil Kilpatrick.
You’ve found a gap in the market, but is there a market in the gap? We talk about testing, refining and validating your concepts quickly without spending a fortune on R&D.
