Benefits of failing fast in product development

Validating your concepts quickly helps to:

• Clearly define the different customer personas.
• Gain an in-depth understanding of the user journey
• Gain an in-depth understanding of the requirements for each user group.
• Adopt a multi-perspective problem framing approach from the start.
• Produce as many low-fidelity prototypes as needed.
• Get real world feedback as early as possible using observational studies.

Nothing beats a real-world observational study to validate a concept. Low-fidelity prototypes make it possible to get your product into the hands of consumers earlier than ever before.

Making modular prototypes means you’re able to gather as much flexibility and intelligence as possible with the initial testing while improving users’ experience in real-time.

Best case, this approach will help you commercialise your winning idea quickly. Worst case, low fidelity prototypes will ensure you ‘fail’ fast and save cost in the long run.