We love impactful, behaviour changing ideas. We love corporate social responsibility activities too!
This is why we were immediately intrigued when Weber Shandwick contacted us with their concept of a breathalyser toothbrush for Direct Line.
According to research produced by Direct Line, as many as one in four adults admit to driving in the morning, after consuming alcohol the night before, despite still feeling under the influence. The numbers rise to a staggering 50% for younger adults (aged 18 to 34 or under) according to a survey with 2,000 participants.
We were sold – this was a problem that needed to be solved.