Lifting the Mood | Dumbbells designed for women

Redefining sports products for women

Armed with an ambitious statement to redefine strength for women, Laura contacted Simple Design Works with her framework for design.  

Her vision and passion behind the idea was clear from the start. This product would be woven into an empowerment campaign, and central to this was making the connection between emotion and design. She wanted to create a product that gave freedom to adapt your workout and ultimately, lift your mood. 

From a design perspective, there were several strands to this: exploring styling, creating manufacture-friendly engineering details and drawings, creating prototypes, and finding the right manufacturer. 

Multiple styling options

We explored multiple styling options focusing on colour and finish. These choices were influenced by Laura’s vision and were strategically chosen to connect with her intended audience. 

The colour palette was determined as a fresh palette you’d be proud to display. The colours of the weights complement each other and can be mixed and matched, whilst the metallic fixtures are in line with home décor trends. 

These dumbbells are a lifestyle choice; an item that needs to identify with a home fitness journey. The satin finish of the weights balance with the glass effect of the fixtures suggesting a luxurious product. Thought was given to elegance in its aesthetic such as ensuring the thread of the screw wasn’t visible when fully in place.

Balancing style with manufacturing considerations

Our engineering team worked closely with our industrial design team to turn the approved concept designs into a fully detailed CAD model. Consideration was given to balance the styling with a product that can be manufactured efficiently.  

We built initial prototypes so that they could be functionally tested and used in promotional videos to collect further insights from potential customers. 

Moving towards manufacture, our team created design registration and patent images to support the intellectual property protection of Lifting the Mood. It is currently US Patent Pending and EU Design Patent Approved. 

Please hold. Building my dream…

Laura is still on the road to going live. We’re currently supporting her in putting the final pieces of the manufacturing puzzle together by finding the right manufacturer.  

In the meantime, she’s been busy storytelling through Instagram, gaining supporters and pitching her product to retailers. We challenge you to visit her socials and not feel inspired!  

A substantial waiting list reaffirms the demand for attractive, soft and adjustable dumbbells. Join the waiting list and get involved with the movement.