Company news | Product design team grows at Simple Design Works

Milestone achieved: Eight years ago, Kristo founded Simple Design Works. That’s eight years of  creativity and collaboration mixed with FIFA, laughter, coffee and a lot of learning. And we wouldn’t have it any other way.

Share this article:

Let’s start at the beginning

At a pivotal moment as a senior engineer of a British manufacturing business, Kristo left his employer to set up his own company that we now know as Simple Design Works.  Looking back it may sound like a moment of madness but actually came with complete clarity.

Designing meaningful products is Kristo’s vocation and the first project that he took on was for Nissan to redesign the production tooling for the paint shop of the ‘Infinity’ range. The project was so successful, Nissan later rolled out the solution across the whole production line.  The customer base steadily expanded and Kristo took on his first employee – a CAD technician – to help speed up projects and fully concentrate on company growth.

Fast forward eight years

Now eight years on, Simple Design Works has secured an enviable reputation for designing successful products for some (pretty amazing) companies and entrepreneurs. We work with specialist partners to offer a complete design, protection and launch service and our team… What can we say about our fabulous team? They’ve been instrumental to our growth and are cemented in our future. We’re now spread out all over the Midlands but we managed a mini celebration with some of the team to acknowledge how far we’ve come. Thank you to everyone who has supported us on our journey so far. We’re super excited about what the next eight years will bring!

Some of the Simple Design Works team in Hereford celebrate the company's birthday in the meeting room

You might also like…

Scissor Man Tim in the Great Manchester Run in a costume designed by Simple Design Works
Scissor Man Tim in the Great Manchester Run in a costume designed by Simple Design Works
Cutting it for The Little Princess Trust

Tim Wheeler MBE, came to us with an idea for capturing attention for his fundraising for national charity, The Little Princess Trust. His costume design had to make the headlines but, crucially, also make it through numerous gruelling races.

Lead Industrial Designer Charlie talks to The Seed Group at Hereford Herd event
Lead Industrial Designer Charlie talks to The Seed Group at Hereford Herd event
Launch of Hereford Herd

Hereford Herd, a new group for the creativity community launches in The Yard. Founded by Simple Design Works and The Seed Group, it’s a social space for creatives to get support, mentoring and collaboration…or just hang out and chew the cud!

Designers and engineers looking at product and market research at agency
Practical insights to innovating in a disruptive world

We know that winning in the real world is getting tougher than ever. Disruptions are becoming more significant and frequent, and they have both practical and human implications. It’s time to think differently about product and service innovation.

Menu