New service offering: 2020 taught us all the importance of optimising health and maximising independence. This lesson particularly resonates with our founder, Kristo, who spent a significant part of his career designing products for independent living. Since founding Simple Design Works, Kristo and the team have helped many UK inventors bring their medical devices to market. With an increasing number of these products being patented each year, we’ve set up a specialist medical devices team to ensure that future inventors have the best chance of success.
Innovation is at the heart of our business and we strongly focus on healthcare products that improve people’s lives. Kristo comments:
“Specialist knowledge and experience is needed to develop and launch such products. We’ve designed a process specifically to help inventors understand and overcome challenges in prototyping, production and IP protection. This dedicated product design team for healthcare utilises our skillset in designing products that empower people. It’s an area we’re very passionate about”.
Without specialist help, bringing a medical device to market can be a complex, expensive and risky process. Kristo explains:
“A key part of our work is optimising a design to suit end users’ needs. But we also help inventors evaluate materials, identify compliance considerations and ensure that production processes are commercially viable and scalable. The right methodology needs to be used to design and protect a medical product. This avoids significant issues in the process. For example, failing to file a comprehensive patent or accidentally infringing on another company’s IP can be avoided by introducing IP protection at the right time. By combining design and IP, we ensure inventors reduce risks and futureproof their innovations”.
A user-centric approach to design is especially important in healthcare when design flaws can lead to serious injury – or worse. Our specialist medical designers provide inventors with the expertise and resources needed to optimise their product’s usability and reliability. Whether designed for hospital or home use, we ensure those products meet patients’ needs and win the trust of healthcare practitioners.
We’re delighted that Professor David Langley is joining our team as Non-Executive Director. His vast experience in healthcare will help Simple Design Works explore, nurture and develop links with healthcare managers and clinicians. And ultimately, better overcome challenges through design.
We’d be hard-pressed to find anyone with a greater understanding of the medical sector than Professor Langley. Professor Langley brings unparalleled medical sector expertise, from his doctorate in neuropharmacology and Fulbright research on traumatic brain injury to his work with the Medical Research Council and NHS on novel immunotherapies
He’s excelled at other roles including Director of Research at the University of Bristol, Deputy Chief Scientific Advisor to the Welsh Government, Professor of Practice in Research Management at Cardiff Business School, and Director of Research Services at Imperial College London. He’s also a volunteer Community First Responder.
We didn’t just choose him because of his impeccable credentials, David brings a new way of thinking to the team. We’re confident that healthcare practitioners and inventors alike will appreciate his approachability, enthusiasm and pragmatism.
David is excited by the possibilities of playing an active role in improving patient outcomes. He comments:
“I’ll be contributing to the design team with insights direct from the lab and policy makers. This brings a whole new dimension to designing purposeful medical innovations and devices. I’m very excited for the opportunity to influence and support the team in the genuinely life changing and amazing work they do”.
