Product design services | West Midlands product design agency

Engineered to fit

To turn your ideas into great product experiences, you need a partner to work with you on your long-term strategy. When you work with us, you’re partnering with product design and engineering experts that will contribute towards your long-term vision. So whatever stage of our product design service you need, we have the skills and expertise to guide you every step of the way.

Product feasibility studies icon sketch by Simple Design Works
Product feasibility studies
Market research services icon sketched by Simple Design Works
Market research
Concept development services icon sketched by Simple Design Works
Concept development
3D CAD services icon sketch by Simple Design Works
3D CAD
Prototyping services icon sketch by Simple Design Works
Prototyping
Manufacturing and production services icon sketched by Simple Design Works
Manufacturing and production
Product designer and engineer discussing product feasibility study at Simple Design Works

Product feasibility studies

At Simple Design Works, we do more than design. We support you in shaping your entire product development strategy so that you stand out and stay relevant in a crowded market. A feasibility analysis ensures your new product solves the right problem, and you can confidently balance the risks, budget, and timeline

Product design services and engineering team at agency SDW

Market research

Many products solve a ‘known’ problem. Truly life-changing ideas delve into new, unexplored territory. Effective market research ensures your final product not only delights your customers but sets the bar for their future expectations. This part of the product design process looks beyond that ‘known’ problem through expertly facilitated product research. It draws out the ‘unknown’, and equips you to engineer the solution your customers needed all along.

Product design services and engineering team at agency SDW
Kristo Shivachev talks about product compliance to David Langley

Product compliance

Before getting swept up in any creative process, you have to lay the foundations for a successful product development experience. It’s why we always recommend a product compliance brief at the start of a project so that you’re clear on the legal, technical, and safety requirements in your industry and product environment.

Product designer making concept development sketches as part of product design services process

Concept development

Every great product starts with an idea. Concept development is an extremely exciting process at the heart of true innovation. It’s where we explore your idea and all the possibilities to start breathing life into your vision. Our innovation team combines design knowledge, engineering expertise and problem-solving skills. So we’re passionate about turning your idea into a range of concepts. These concepts lay the foundation for a strong and well thought out design, ready to develop and protect further.

Product designer making concept development sketches as part of product design services process
CAD shown on screen as part of the product design services offered by Simple Design Works
CAD shown on screen as part of the product design services offered by Simple Design Works

CAD

Once your concept has been developed, we’ll create a 3D CAD model ready for prototyping and testing. This is where we love to analyse your product in more depth – refining the design, contemplating different materials and adding the finer engineering details. We can also produce photo-realistic images (renders) and promotional content to visualise your product in its intended environment.

Product being built through 3D printed prototyping

Prototyping

Our clients use prototypes for testing, to pitch to potential investors and to evaluate and refine the detail before committing to the final design. This is often the first time you’ll see a physical version of your product! We use a variety of methods to construct physical models. We have a vast network of manufacturing partners as well as in-house prototyping and 3D printing facilities so that we can explore different materials, colours and finishes.

Product being built through 3D printed prototyping
Industrial machinery showing the manufacturing process
Industrial machinery showing the manufacturing process

Manufacture and production

We support our clients throughout the whole development product design process and it’s at this stage that it’s who you know that counts. We have a vast network of manufacturing partners in the UK and Far East which we can either introduce you to, or work alongside on your behalf. Whether you need a small test batch or require mass production quantities, we’ll facilitate the manufacture of your product with our trusted partners.

Let’s start a conversation about your new product

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