Consumer product design needs to be both practical and emotional to build the brand and earn customer loyalty. Like lots of great ideas for consumers, this one stemmed from a personal inconvenience that we’re sure most people can relate to.
Whilst sipping a Pina Colada on holiday, our client discovered he had difficulty viewing his mobile phone screen in direct sunlight.
He closely observed the people around him. He noticed that people shifted their body positions. Then as the intensity of the sun changed and made it too uncomfortable to maintain, it would cause unnecessary stress on the body as people moved about. He also watched people moving to a shaded area temporarily just to see their mobile’s screen. “There has to be a universal solution” he thought.