The result: Intuitive design with style and substance
Condor’s target demographic demanded a stylish product with a high shelf value and sleeker aesthetic than the more rugged, robust golf-tech sports products already on the market.
Detailed colour and material finish (CMF) work meant we could create something that looks and feels the part wherever they play golf – on the course, at the range, or in their own backyard.
Extensive testing using CAD photorealistic rendering, 3D and high-fidelity prototyping, partnered with multiple rounds of user trials allowed us to validate and create the best iteration of, and highest performing, product.
Condor, our market testers, and we are all delighted with the final sports product design. The resulting Condor Tracer combines clean styling, clear data, and uncompromising functionality that excites the next generation of golfers. Discover Condor Tracer.