LTMs are adjustable dumbbells designed for women. However they’re more than just fitness gear. They’re a symbol of strength and confidence to help break down stereotypes in the world of weightlifting.
It all started on a rainy London afternoon when founder, Laura, began shopping online for dumbbells to work out at home.
She wanted something that was flexible with her exercise patterns, and reflected her personality and home; not a product that had to be hidden at home.
Faced with far too many average products, Laura began her wish list for a product where fashion and fitness could coexist.
The objectives for EasyProtect was to launch a product into the market to solve consumer issues common with safety barriers. These issues include being difficult to transport, awkward to store, and time consuming to construct. What’s more, this first design was proving expensive to manufacture as well as not fulfilling customer’s needs. It simply wasn’t the great experience expected from Seton products.
Working directly with Seton’s manufacturers, we used digitally generated photorealistic renders to share our vision for the new, improved EasyProtect.
After a radical rethink, we started from the beginning to design a fundamentally different approach. We simplified the construction whilst also improving the effectiveness of the product. The revised design offered numerous advantages for its users:
A fast and easy full height barrier: When in use, eight barrier panels clip together to form a 5.8 metre safety barrier. When packed away, the eight panels sit securely within the central A-frame ready to transport elsewhere. Additional panels can also be fitted.
Quick assembly and disassembly: The EasyProtect can be assembled in minutes. Everything a user needs to construct the barrier is contained within the central unit. Simply secure the panels into the A-frame, clip them together and they’re ready to go.
Highly portable and compact storage: For a quick transition between locations (e.g. down a corridor), we integrated durable castors and added a flexible clip down the A-frame’s centre. This allows a user to push it easily by hand, while keeping the parts securely and safely in place. When it’s time to pack away, the modular system makes it convenient to manoeuvre and space-saving to stack – unlike traditional barriers.
Highly versatile: EasyProtect’s compact, portable design makes it suitable for many different environments. The option to add custom A4 safety signage to each panel using single push web-and-lock clips, and off-centre integrated feet (to minimise trip hazards) make it an attractive product for high-footfall areas.
Using human-centred design principles, our design expertise made a good product great – and substantially simplified its tooling requirements. Fewer components made it less labour-intensive to produce, saving Seton significant time and money.
With an Occupational Health & Safety New Product of the Year Award already under its belt, EasyProtect is a shining example of continuous product improvement to keep employees safe.
“The team was incredibly helpful and went above and beyond in making our vision a reality. Being new in the entrepreneurial world, not only was the team extremely responsive to our numerous questions, but they gave us valuable advice that wasn’t necessarily scoped for. Thank you for going above and beyond, believing in our mission (of empowering women) and most importantly our product (beautiful, soft to grip, and heavy, adjustable dumbbells for women!). “
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