Brady Corporation manufacture and market solutions that identify and protect people, products and places. They want their products to perform in ways that others simply don’t. Their ethos is all about performance and exceeding expectations. That’s why innovation is so important to them and the reason that they’re firmly established as a global leader in their field.
Brady devised a safety sign concept that could potentially be completely exclusive in the market so they wanted to work with a team of designers who were open to new ideas to explore it further.