Industrial safety equipment design | Product design case study
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Brady | Industrial safety equipment

Yellow industrial 360 safety signage by Seton shown in a warehouse factory
Brady Corporation logo in blue on white background

Brady Corporation manufacture and market solutions that identify and protect people, products and places.

They want their products to perform in ways that others simply don’t. Their ethos is all about performance and exceeding expectations. That’s why innovation is so important to them and the reason that they’re firmly established as a global leader in their field.

Brady devised a safety sign concept that could potentially be completely exclusive in the market so they wanted to work with a team of designers who were open to new ideas to explore it further.

Attention grabbing design

The issue to overcome was to design a floor sign that doesn’t fall down or get knocked over.

We worked closely with Brady to develop their initial concept further by providing sketches to present different ideas. We produced CAD prior to prototyping and worked with the manufacturer to ensure it fitted with the moulding process. Prototypes were produced, tested and we worked hard on the finer details. Strong market credentials were added – being compact to store, easy to assemble, and the ability to connect so that a whole safety barrier could be created.

Product designers discussing the design of a health and safety sign in office

Making safety design simple

We worked closely with both our customer and manufacturer to make sure production costs were minimised, and that rapport is one that led to the strong business relationship we have with Brady.

Launched as the 360° floor stand this product became successful very quickly and it’s easy to see why. It’s a unique, attention-grabbing safety design that always ensures the safety message is visible at every angle. The 360° floor stand is now available through their Seton website.

Close up of a health and safety sign product for industrial environments
Person holding a Seton health and safety product sign intended for the industrial environment

Paul Ingleby

Brady Corporation logo in blue on white background

“We completed our first project with Simple Design Works with great success. It was refreshing to find a dynamic design partner that is attentive, clearly understands the brief and adds significant value along the way. Simple Design Works are very easy to work with and have a considerable depth of skills, which enables them to be practical and pragmatic in their delivery.”

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Paul Ingleby
Director of Innovation, Brady Corporation – Workplace Safety Group

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