V Plane | Golf training aid design

Collaborating with passionate SMEs

We thoroughly enjoy working with SMEs who are experts in their field and passionate about the industry their product operates in. We worked closely with Mitchell to refine his homemade tool into working prototypes.

His aim was to approach players and coaches across the South of England for extensive testing. This would provide him with validation that V Plane could quickly improve their putting, chipping and pitching across all golfing proficiency levels.

Elevating the user experience

Fantastic feedback was received from enthusiastic amateurs to pro-golfers and their coaches. The user experience determined that it should look good, be minimalistic, lightweight and have quality fitments that won’t fatigue.

The mission was clear so we set to work on enhancing the initial CAD models to capture the improved functionality alongside the user experience.

Mitchell and the Simple Design Works team wholeheartedly agreed that the smallest detail matters. We made sure that elements were designed to feel as satisfying as they sound; right down to engineering parts to audibly ‘click’ in to confirm that they’re in the correct position.

Design optimisation for mass production

V Plane was always intended to be produced on a mass scale. Professionally executed DFM needs to include all stakeholders to ensure the design is fully optimised and does not have any unnecessary cost embedded into it.

We introduced Mitchell to one of our trusted injection moulding specialists and together we ensured the design was ready for tooling.

We explored multiple wall thickness configurations ensuring that cooling, ejection, and other manufacturing requirements were addressed.

In addition, several detailed trials took place to achieve a material grade that give stability, strength, and high flow speed as well as the required gloss finish for that desired aesthetic.

The final V Plane product is a suite of four tools (and five parts).