Downtime during the COVID-19 lockdown has spurred on many entrepreneurs with the owner of Digi Pen being no exception. It was an opportunity to take Digi Pen to the next level and bring it to life by creating a strong logo and purposeful packaging.
What makes us different to other designers is that we take a genuinely collaborative approach. We take time to understand the product, its market and know instinctively that branding is such an integral part of how products are perceived. We worked closely with Richard to create a portfolio of logo options as well as packaging ideas that would protect his product as well as showcase it on a shop shelf. When we asked for our client for feedback he said we’d “nailed it straightaway”. Good to hear!