We’re entirely flexible in joining you at different stages of your product development. Schwarzkopf Professional had already created a range of treatments for hairdressing salons across Europe. However these weren’t available directly to the consumer. They wanted to create an exclusive experience to provide the hair professional with a complete set of hairdressing tools to carry out this upgraded salon service. These tools had to be functional. They also had to captivate those delivering the treatment so they’d be proud to promote and use it. Branding was already in place so the tool design needed to be coherent with the look and vision of this superior hair product.
Schwarzkopf Professional | Tool design
Building on the brand
Firstly key components were identified – a special tray, trolley tools, brushes, whisk and bowls – and we began sketching different options. We were sure to utilise the hexagonal shape of the branding in our conceptual design. We created lots of alternative solutions whist viewing each through the eyes of the hair professional and their client.
The key here (and to the whole project) was regular and honest communication as we explored ideas and interpreted their vision. We brought sketches to life with realistic renders to show the tools with the treatment products. We also created physical 3D-printed samples. Both concepts and prototypes were demonstrated to the wider project group as well as tested to prove proof of concept. Approval of this stage led to us refining the design, add the engineering details and get the CAD files ready for production.
Award-winning tool design
With strong design cues across the whole product range, the visual style for the whole range really stood out. Schwarzkopf Professional received outstanding feedback from hairdressers and across their social media channels with praise for producing such a high-end quality range of products.
Success soon came with over 2 million euros worth of products sold in the first two months of sales. The launch of Schwarzkopf’s most powerful hair treatment was its most successful campaign of 2019.
Áine Dunleavy
“Simple Design Works has supported the Pull Agency on a number of important projects with some of our largest clients. The team are extremely responsive and fast, and very flexible. Simple Design Works provide excellent support and guidance during the projects life cycle, and post go-live. I would recommend them without hesitation.”
Áine Dunleavy
Head of Client Services – The Pull Agency
