![SkinSafe branding colours and colour variations as part of the brand guidelines](https://simpledesignworks.co.uk/wp-content/uploads/2023/10/SkinSafe-brand-colours.png)
SkinSafe is a handheld non-intrusive scanning device that allows users to monitor their skin for the early warning signs of melanoma.
Its creators wanted to develop a device whose aesthetics, functionality and branding would incite potential purchasers to invest in their well-being.
The branding needed to appeal to three distinct user groups: people who have had melanoma, their families and the health conscious.