SkinSafe is a handheld non-intrusive scanning device that allows users to monitor their skin for the early warning signs of melanoma.
Its creators wanted to develop a device whose aesthetics, functionality and branding would incite potential purchasers to invest in their well-being.
The branding needed to be empathetic and appeal to three distinct user groups: people who have had melanoma, their families and the health conscious.
We often design for user groups with specific needs so our market research helped to identify core brand values of the product and map out the user experience as part of the branding process.
Diagnostic devices are generating health data at an increasing scale and research confirmed that this personal device needed to feel friendly and modern. The name would be key to reinforcing these messages, making users feel safe and reassured, not anxious and fearful. We all agreed that SkinSafe was the perfect fit.
We added a tagline ‘See beyond the surface’ to reinforce the message that the SkinSafe device enables you to focus on the areas of concern that aren’t visible.
We were determined to create a logo whose core elements would align with the product’s form.
The pink central panel represents the head of the device. The sweeping curves of the graduated coral and blue ‘S’ reflect the ease with which users can scan their bodies. The effect is inclusive, bold and sensuous rather than cold and clinical.
The font chosen is uncompromisingly clear. Like the device itself, it feels authoritative yet approachable.
Digital assets, including photo-realistic images, are perfect for using in collateral and packaging. They show potential purchasers how the product will look in their home environment, within an app or in different colour ranges.
These photo-realistic images demonstrate the almost ornamental nature of SkinSafe. It’s a far cry from its more clinical competitors.
In line with the product’s aesthetics, we created an unboxing experience that’s on a par with technology packaging. High quality photo-realistic images build up anticipation and reinforce the credibility of the product hidden inside. CGI visualisations are an efficient method of bringing this to life before commissioning packaging manufacturers.
Our project lead was delighted with the results “SkinSafe needs two types of ‘shelf appeal’. The device must stand out on retailer shelves and websites yet blend into the home environment. Both our industrial design and branding teams worked together to achieve this almost impossible mission. And we couldn’t be more delighted with the results”.
