Product design agency case study | Sustainable reusables - Ohelo bottles and flasks
Cherry blossom Ohelo sustainable bottle and tumbler for consumers designed by Simple Design Works in Hereford
Ohelo brand logo

Katy and Alex had a light bulb moment whilst travelling in a remote part of Canada. They were acutely aware of the awful effect single use plastic has on the world around us. The idea of having a thermally insulated and sustainable reusable bottle whilst travelling never left them when they returned to the UK. They found that the majority of reusables still looked like camping products so not stylish enough for daily city use. Their aim was to design a great looking set of products. But they had to be hard-working to perform when taken on an adventure. With the aspiration of beautiful reusables becoming the new normal, Ohelo was born.

Ohelo bottle product development

Working as part of your design team

What was important for Ohelo was asking lots of questions to get a feel of who they would be working with. They knew that they wanted their product designers to operate as an extension of their own team. They wanted to create stylish ‘green’ products but they also had ideas for technical features and to extend the range. What they needed was a product designer/engineer hybrid that understood the principles of sustainable product design.

Turning ideas into reality

We worked with Ohelo right from the beginning providing conceptual and product development services. They wanted a stylish design and are the first to admit that they’re perfectionists scrutinising every curve or hue of colour. Visualisation in the form of renders and prototypes meant that they didn’t have to make any compromises. We could keep creating different visuals until they were 100% happy. Form and function were equally important as well as features. One feature is a versatile mesh attachment that can be used as a tea strainer, protein shaker or fruit infuser. Once the design intent was realised, we developed the 3D CAD models with the manufacturing detail, ready for bottles and flasks to be produced.

Concept render of black bottles and reusables on a plinth to show different sizes to client

Ohelo there

The finished product is a vacuum insulated range of sustainable and reusable bottles and flasks suitable for all refreshment needs which looks pretty darn good, if we say so ourselves. Patterns are laser etched onto the bottle so it won’t fade and a soft detachable strap on pivots means it’s both comfortable to hold and versatile to attach. It’s leak proof and has a whole host of many more clever features you won’t see on your average water bottle. And of course it fully serves its core purpose of keeping you hydrated with your drink just how you like it – it keeps hot things hot and cold things cold. You’ll find one on each of our desks or buy your own!

Athlete drinking from Ohelo sustainable water bottle in park
Ohelo reuseable coffee containers in black and white with graffiti background

Katy Francis-Lim

Ohelo logo

“Simple Design Works surpassed our expectations of a design house. Our design process was definitely unconventional, and we would be the first to admit that we are perfectionists who wanted to be thoroughly involved in every process. SDW accommodated our needs with the utmost grace and professionalism and worked closely with us until we were 100% happy with the outcome. All the guys made us feel welcome and operated as an extension of our own team. They have been a supportive voice in our journey from design to launch and we feel very lucky to have established a working relationship with them all. We look forward to developing further products with them as we grow our business in the years to come.”

Katy Francis-Lim
Co-Founder – Happy & Hydrated Ltd

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